Design: Ornamental or Fundamental

Design: Ornamental or Fundamental

“He’s pictures, he’s words” the client offers as an executive summary of the service provided by the two ad agency representatives sitting in the office of London Fog’s owner. This scene from the TV series “Mad Men” sums up in...

In Sync

It looks so good when everything lines up. Our brains are actually wired to appreciate this. Walk by a picture that’s a little crooked and you can’t help but reach over to get it right. “Is that OK?” we ask someone across the room. I was thinking about how much time...